Hollister memorized. I will admit that I consulted the Hollister website before making this eternity scarf for my niece. I wouldn't dare step into the actual store because the smell of the place gives me a headache along with the low lighting and cramped aisles...clearly I've exposed my thirty-something age in this post.
I was happy to discover that I liked the color range that Hollister uses. The navy, gray, white..it's very all-American and classic. So I chose gray yarn for the scarf and stuck with a simple pattern of knit and purl stitches and an occasional double knit row to add dimension.
I'm happy with how it turned out, in fact I'm considering making myself one.